Oud & Roses Auric by Ahmed Al Maghribi Has Arrived – The Evolution of an Icon

Ten years after the original Oud & Roses, Ahmed Al Maghribi Perfumes has unveiled the next chapter in one of its most iconic fragrance stories: Oud & Roses Auric.

This is not simply a new version of Oud & Roses.

It is an evolution.

Created to honour the legacy of the original while taking the fragrance in a new direction, Oud & Roses Auric brings together rose, spice, leather, incense and oud in a rich Extrait de Parfum designed to unfold gradually on the skin.

For fans of Ahmed Al Maghribi — and particularly those who have followed Oud & Roses over the years — this is one of the most significant fragrance launches from the house in 2026.

Ten Years After Oud & Roses, A New Chapter Begins

The original Oud & Roses by Ahmed Al Maghribi became one of the fragrances that helped define the house.

Its distinctive combination of floral rose and deep oud introduced countless fragrance lovers to Ahmed Al Maghribi’s style of modern Arabian perfumery.

Now, a decade later, the story continues with Oud & Roses Auric.

Rather than simply recreating the original formula, Auric takes the idea of Oud & Roses and moves it forward.

Ahmed Al Maghribi describes the fragrance as:

“A founder’s signature. A house’s evolution. A gift to the people who made the journey possible.”

Auric is inspired by the vision of Mr. Kafeel Ahmed, founder of Ahmed Al Maghribi Perfumes, and has been created as both a tribute to the journey of Oud & Roses and a new expression of the house’s fragrance identity.

What Does Oud & Roses Auric Smell Like?

Oud & Roses Auric is a complex composition designed to change noticeably as it develops.

It begins bright and spicy, moves into a sophisticated floral heart and eventually settles into a warm, deep base of oud, incense, vanilla, patchouli and musk.

Top Notes

Orange, Cardamom, Pepper, Saffron & Leather

The fragrance opens with bright orange before cardamom, pepper and saffron introduce warmth and spice.

Leather adds a deeper and more sophisticated dimension, immediately distinguishing Auric from a conventional rose-and-oud fragrance.

Heart Notes

Rose Oil, Immortelle Absolute from the Balkans, Heliotrope, Orris & Ahmed Al Maghribi Rose Accord

The heart is where the connection to the Oud & Roses story becomes particularly apparent.

Rose is joined by Immortelle Absolute from the Balkans, heliotrope and orris, creating a floral profile with warmth and a soft powdery character.

Running through the composition is the distinctive Ahmed Al Maghribi Rose Accord, providing a link between the heritage of Oud & Roses and this new creation.

Base Notes

Vanilla, Patchouli, Musk, Ahmed Al Maghribi Incense & Oud Accord

As Auric dries down, the fragrance becomes deeper and warmer.

Vanilla brings smooth sweetness, while patchouli and musk add body. Ahmed Al Maghribi’s incense and Oud Accord then provide the rich, woody and smoky character at the foundation of the fragrance.

The result is a scent that moves from bright spice and leather into rose before finally settling into warm oud, incense and vanilla.

40% Parfum Concentration

One of the standout specifications of Oud & Roses Auric is its concentration.

Presented in a 60ml bottle, Auric has been created at a 40% parfum concentration, placing it firmly within the highly concentrated fragrance category.

According to Ahmed Al Maghribi, its stated performance is approximately 10–12 hours on skin and more than 14 hours on fabric, although longevity will naturally vary depending on application, skin, climate and other factors.

But Auric’s concentration isn’t intended simply to make the perfume stronger.

It allows the different stages of the fragrance — citrus, spices, leather, rose, florals, vanilla, incense and oud — to reveal themselves progressively rather than appearing all at once.

The Idea Behind Auric: Fragrance Layering in One Bottle

One of the most interesting concepts behind Oud & Roses Auric is its approach to fragrance layering.

Layering has long played an important role in Arabian fragrance culture, with different perfumes, oils, musks, oud and incense often combined to produce a more individual scent.

Auric takes inspiration from that experience but builds the layers into a single composition.

The fragrance is intended to evolve almost like a bouquet opening gradually.

The orange, spice and leather of the opening give way to rose, immortelle, heliotrope and orris. As time passes, the warmer vanilla, incense, musk, patchouli and oud become increasingly prominent.

The result is designed to provide the depth and evolution associated with layering without requiring multiple fragrances.

Oud & Roses vs Oud & Roses Auric

Despite sharing a name and heritage, Oud & Roses Auric is not simply a stronger version of the original Oud & Roses.

The original Oud & Roses combines Turkish rose, lavender, citrus and peony with sandalwood, white florals, frankincense, oud, guaiac wood, oakmoss, musk and ambroxan.

Auric takes a distinctly different direction.

It introduces orange, cardamom, pepper, saffron and leather before moving into an intricate floral heart and eventually a base built around vanilla, incense and the Ahmed Al Maghribi Oud Accord.

Think of the original as the beginning of the story.

Auric is the next chapter.

It respects the DNA and legacy of Oud & Roses without attempting to duplicate it.

Why Is It Called Auric?

The name Auric connects naturally with the fragrance’s striking golden identity.

The concept draws inspiration from aurum, the Latin word for gold.

Gold gains meaning and value over time — an idea that mirrors what Oud & Roses has become for Ahmed Al Maghribi.

After years of building its reputation and reaching fragrance lovers around the world, Auric represents the transformation of that original story into something new.

The fragrance itself is therefore positioned not as a return to the past, but as an evolution from it.

A Major 2026 Launch for Ahmed Al Maghribi

Oud & Roses Auric was officially unveiled in Dubai through an immersive launch experience at TODA – Theatre of Digital Art, Madinat Jumeirah.

Rather than a conventional perfume reveal, the experience explored the history, inspiration and ingredients behind Auric before guests discovered the finished fragrance itself.

It was a fitting launch for a perfume intended to mark an important moment in the Ahmed Al Maghribi story.

For those who have worn the original Oud & Roses over the years, Auric represents something familiar — but distinctly new.

For those discovering Ahmed Al Maghribi for the first time, it offers a modern interpretation of the rose, oud and incense traditions at the heart of Arabian perfumery.

When Is Oud & Roses Auric Coming to the UK?

Following its official unveiling in Dubai, excitement around Oud & Roses Auric in the UK is already building.

Fragrance Forte will be sharing further information regarding UK availability, release details and the opportunity to purchase Oud & Roses Auric in the UK.

If you are a fan of the original Oud & Roses or simply want to experience one of Ahmed Al Maghribi’s most significant new releases, this is a launch worth watching closely.

Oud & Roses Auric – Frequently Asked Questions

What is Oud & Roses Auric?

Oud & Roses Auric is a new Extrait de Parfum from Ahmed Al Maghribi Perfumes and the next chapter in the story of the house’s iconic Oud & Roses fragrance.

Is Oud & Roses Auric the same as the original Oud & Roses?

No. Auric honours the legacy of Oud & Roses but features a different fragrance composition. It introduces notes including orange, cardamom, pepper, saffron, leather, immortelle, orris, vanilla and incense alongside Ahmed Al Maghribi’s Rose and Oud Accords.

What are the notes in Oud & Roses Auric?

The top notes are orange, cardamom, pepper, saffron and leather.

The heart features rose oil, Immortelle Absolute from the Balkans, heliotrope, orris and the Ahmed Al Maghribi Rose Accord.

The base contains vanilla, patchouli, musk, Ahmed Al Maghribi Incense and Oud Accord.

What concentration is Oud & Roses Auric?

Oud & Roses Auric is a 40% concentration Extrait de Parfum/Parfum presented in a 60ml bottle.

How long does Oud & Roses Auric last?

Ahmed Al Maghribi states performance of approximately 10–12 hours on skin and more than 14 hours on fabric, although fragrance performance varies depending on the wearer, environment and application.

Is Oud & Roses Auric available in the UK?

UK fragrance lovers should keep an eye on Fragrance Forte for further information regarding the UK launch and availability of Oud & Roses Auric.

The Evolution of an Icon

Ten years after Oud & Roses began its journey, Ahmed Al Maghribi has opened a new chapter.

Oud & Roses Auric isn’t the past returning. It is the evolution.

A richer story. A new composition. And a fragrance created to honour everything that came before while looking firmly towards what comes next.

Oud & Roses Auric by Ahmed Al Maghribi.

The second chapter of an icon has begun.