Oud & Roses: Ahmed Al Maghribi Prepares to Unveil the Next Chapter

An icon is about to evolve.

Ahmed Al Maghribi is preparing to introduce a new flanker of Oud & Roses, the fragrance that has captured the attention of perfume lovers across social media and fragrance communities.

The name is still under wraps. The full fragrance reveal is still to come. But for those who already love Oud & Roses, the prospect of a new interpretation makes this a launch worth following.

At Fragrance Forte, an official distributor of Ahmed Al Maghribi, this is one of the releases we are most excited about in 2026. We have big ambitions for its introduction and look forward to helping the next chapter reach both existing fans and people discovering the brand for the first time.

The Evolution of an Icon: The Dubai Launch Event

Ahmed Al Maghribi’s launch invitation sets the tone with “The Evolution of an Icon”—a fitting introduction to a new chapter in the Oud & Roses story.

The unveiling event will take place at:

• Venue: TODA, Madinat Jumeirah, Dubai
• Date: 5 October 2026
• Time: 7 PM onwards, Dubai time

The invitation promises an immersive fragrance experience centred on a reimagined favourite. Its maroon and gold design hints at the occasion’s atmosphere while keeping the fragrance itself a mystery.

For fans following Ahmed Al Maghribi’s new perfume launches in 2026, this is a date to watch. It marks the unveiling event; UK retail availability will be announced separately.

Why the Original Oud & Roses Matters

A new addition to an established fragrance family carries a particular kind of anticipation. People already know the original. They have worn it, recommended it and formed their own connection with its scent.

Oud & Roses by Ahmed Al Maghribi has that foundation.

The original pairs Turkish rose and other florals with woods, frankincense and a musky base. Its opening includes Turkish rose, lavender, citruses and peony. The heart brings rose, sandalwood, white flowers and frankincense, before settling into oud accord, guaiac wood, oakmoss, musk and ambroxan. 

Its appeal goes beyond the two notes in its name: there is freshness in the opening, warmth through the heart and a deeper finish as it develops.

For those drawn to rose perfumes with woody depth, it offers plenty to explore.

⁠Discover the original Oud & Roses at Fragrance Forte.

What Has Made Oud & Roses a Fragrance Favourite?

A distinctive rose and oud identity

Oud & Roses has a recognisable character that gives fragrance lovers something to remember. Independent reviews regularly discuss its rose, woods and incense, although each wearer experiences the balance differently. 

That individuality is part of the pleasure of discovering a perfume. One person may be drawn to the florals, another to the warm woods, and another to the way the fragrance changes over time.

A reputation for lasting power

Longevity and projection are recurring themes in discussions of the original Oud & Roses. Ahmed Al Maghribi’s UAE product page describes strong projection, while independent fragrance community assessments also highlight its lasting power. Performance varies from person to person, but that reputation is part of the original’s appeal. 

For fans of the collection, it also creates curiosity about what the next release will bring.

Recommendations that introduce new people to the brand

On Fragrance Forte’s Oud & Roses product page, customers describe its floral and woody balance, lasting scent and compliments received while wearing it. 

Those personal experiences matter. A perfume someone discovers through a recommendation can become the fragrance they recommend in turn.

The new flanker will arrive with an existing community eager to discover what comes next.

A New Oud & Roses Flanker: What Does That Mean?

A flanker is a new fragrance released within an existing perfume family. It allows a brand to revisit a familiar creation and explore another expression of its identity.

For Ahmed Al Maghribi Oud & Roses, this upcoming release opens a new chapter.

Will it bring a different mood? How will it develop on the skin? What will connect it to the original, and what will give it a character of its own?

Those are questions we look forward to answering after the reveal. For now, the fragrance’s name and full details remain under wraps.

Fragrance Forte’s Excitement for the Upcoming Launch

As an official distributor of Ahmed Al Maghribi, Fragrance Forte is proud to help connect UK fragrance lovers with the brand’s creations.

We are especially excited about this release because of what Oud & Roses already means to its fans. A new interpretation gives them something fresh to discover while creating an opportunity to introduce the collection to a wider audience.

Our ambition is to build on the excitement surrounding the original and help the new fragrance find its own place in the perfume community.

We look forward to the reveal, the first impressions and the conversations that follow when people finally experience it for themselves.

The original gave people a reason to remember Oud & Roses. Its next chapter gives them a reason to look again.

When Will the New Oud & Roses Perfume Be Available in the UK?

The Dubai unveiling is scheduled for 5 October 2026, with UK availability, pricing and product details to be shared separately.

Follow Fragrance Forte’s website and social channels for updates, and subscribe to our newsletter to stay connected.

After the launch, we will publish a dedicated article revealing the fragrance’s name, confirmed notes and product details, alongside our first impressions and a comparison with the original.

In the meantime, ⁠explore our Ahmed Al Maghribi collection.

If Oud & Roses is already part of your collection, its next chapter deserves your attention.

Ahmed Al Maghribi Wholesale Enquiries

Retailers and trade buyers interested in Ahmed Al Maghribi perfumes wholesale in the UK, including the upcoming Oud & Roses flanker, can contact Fragrance Forte to register their interest.

⁠Visit our Wholesale Enquiries page or email info@fragranceforte.co.uk⁠ with your company details and the fragrances you are interested in.

Confirmed trade availability and pricing for the new release will be shared when ready.

Frequently Asked Questions

Is Ahmed Al Maghribi launching a new Oud & Roses perfume?

Yes. Ahmed Al Maghribi is preparing to unveil a new flanker of Oud & Roses, opening the next chapter in the fragrance collection.

What is the new Oud & Roses fragrance called?

The name is being kept under wraps ahead of the official reveal. Fragrance Forte will share it in our post-launch coverage.

When and where is the launch event?

The unveiling event takes place on 5 October 2026 at TODA, Madinat Jumeirah, Dubai, from 7 PM onwards, Dubai time.

What are the notes of the new Oud & Roses flanker?

The full fragrance notes have not been revealed in this preview. We will share confirmed details after the launch.

Is the Dubai launch date also the UK release date?

The invitation confirms the Dubai unveiling event. UK retail availability will be announced separately through Fragrance Forte.

Where can I find updates about the new Ahmed Al Maghribi release?

Follow Fragrance Forte’s website, newsletter and social channels for launch coverage and UK availability news.