Blog

Oud & Roses Auric by Ahmed Al Maghribi Has Arrived – The Evolution of an Icon

Ten years after the original Oud & Roses, Ahmed Al Maghribi Perfumes has unveiled the next chapter in one of its most iconic fragrance stories: Oud & Roses Auric. This is not simply a new v...

Oud & Roses: Ahmed Al Maghribi Prepares to Unveil the Next Chapter

An icon is about to evolve. Ahmed Al Maghribi is preparing to unveil a new Oud & Roses flanker in Dubai on 5 October 2026. Discover why Fragrance Forte is excited for the next chapter, with the...

Ahmed Al Maghribi, IBRAQ & Mykonos Wholesale in the UK

Fragrance Forte is an official distributor of Ahmed Al Maghribi, IBRAQ and Mykonos perfumes. UK retailers and trade buyers can enquire about wholesale supply through our trade application form. Mor...

Autumn and Winter Fragrance Guide 2026: How to Choose an Arabic Perfume for Cold Weather

Every September the same thing happens. The bottle you wore all summer goes on, and twenty minutes later it has vanished. Nothing is wrong with the perfume — the conditions changed.

The Forte Six Is Here — A New Chapter for Fragrance Forte

A note from our founder When Fragrance Forte began, I never imagined we would reach a moment like this. What started as an idea — a small one, built late at night around a love of Arabic perfumery ...

Coming Soon: SUNFORGED by Mykonos Is Landing at Fragrance Forte

There is a particular kind of perfume that doesn't just sit on skin — it announces itself. That's the idea behind SUNFORGED, the newest extrait de parfum collection from Mykonos, and we at Fragranc...

Mykonos Restock: Why Everyone Is Going Crazy for Dreamscape, Empire, Reflection, Reflection Elixir, Inception, Sorrento and Slow Living

The Mykonos Perfumes Everyone Is Waiting For Mykonos Perfumes has quickly become one of the most exciting names in the fragrance world, and right now there are seven scents that everyone keeps aski...

Mykonos Perfumes: The Indonesian Fragrance Brand That Does Not Sleep When It Comes to Marketing

The Rise of Mykonos Perfumes from Indonesia Every now and then, a fragrance brand enters the market and completely changes the conversation. Mykonos Perfumes from Indonesia is one of those brands. ...

Wholesale Perfume Suppliers vs Distributors: What’s the Real Difference?

A retailer in Birmingham once thought they had cracked the code. They found a deal through Wholesale Perfume Suppliers, stocked up quickly, and expected fast profits. A few weeks later, customers s...

How to Choose the Best Ibrahim Al Qurashi Perfumes for Daily vs Special Occasions

Most people buy a perfume, love it for two days, then quietly stop using it. It simply seems to be too much or too little depending on the place they put it. That disconnect typically stems from th...