Kenz De Rasasi Unveils Hawas Frost on the Burj Khalifa After Everest Guinness World Record

At 9:50 pm on 6 November 2026, Dubai’s Burj Khalifa appeared to freeze from base to spire. Over the course of a minute, an animation turned the façade of the world’s tallest building into a sheet of ice before revealing Hawas Frost, the latest men’s fragrance from Kenz De Rasasi. Four days earlier, the perfume had made its debut at 5,170 metres in Nepal’s Everest region, setting a Guinness World Records title.

How Kenz De Rasasi unveiled Hawas Frost in Dubai

Around 200 invited guests watched from Address Dubai Mall as the animation climbed the Burj Khalifa, ending with the frosted Hawas Frost bottle displayed across the tower. Dubai broadcaster Kris Fade hosted the evening, and Guinness World Records senior adjudicator Kanzy El Defrawy presented the certificate on stage.

What Guinness World Records title did Hawas Frost set?

Kenz De Rasasi earned the title for the highest altitude of a perfume product launch event on 2 November 2026. The launch took place at 5,170 metres in Nepal’s Everest region, 170 metres above the minimum required for the title. Nima Tenji Sherpa, who has summited Everest 12 times, carried the first bottle to the launch site and later brought it on stage in Dubai.

That same bottle, known as Carry No. 001, was auctioned during the Dubai event. It raised AED 260,000 for Dubai Cares to support youth development programmes.

What does Hawas Frost smell like?

Part of the Beyond Hawas collection, Hawas Frost opens with lemon, peppermint and pear. The peppermint gives the opening its cool edge, while pear adds a touch of sweetness. Marine notes carry that freshness into a floral heart of lily of the valley, lavandin, rose and cyclamen. Amber, woods and musk give the dry-down a warmer finish.

The bottle echoes that contrast. Its hand-polished glass fades into a matte frost finish, the same detail that came into view at the end of the Burj Khalifa animation.

Hawas Frost UK launch updates from Fragrance Forte

Fragrance Forte is the official and exclusive UK distributor for Kenz De Rasasi. If you’re looking for Hawas Frost in the UK, follow Fragrance Forte for release updates and explore the current range. Discover Kenz De Rasasi at Fragrance Forte.